When buying a domain name, you are required to provide accurate contact information or your domain registration may be terminated as not doing so would violate the domain registration agreement. ICANN (the Internet Corporation for Assigned Names and Numbers which is the governing body for domain registrations worldwide) requires that this information be made publicly available to everyone via a public WHOIS database. This valuable source of accurate contact information is targeted and harvested by spammers and telemarketers, often resulting in unwanted and unsolicited contact, and potentially identity theft and and fraud. Privacy Protection ensures that your private information is not published by replacing all your publicly visible contact details with alternate contact information. How does privacy protection work? When you order privacy protection for just ₹499 per year, we replace all your publicly visible contact details with alternate contact information so that when a WHOIS query is performed on the domain, an alternate mailing address, email address and phone number are displayed. Importantly, you retain full ownership of the domain and have full control of it via our client area at all times.